New to Apple in 2020, paid advertising campaigns took up a lot of my time. They were quick churn projects that advertised new games or sporting events and were simply meant to drive clicks. Below are some of the deliverables for a few of our more successful campaigns.

Apple | App Store | Performance & Social

Genshin Impact

This game hit the App Store last fall and quickly shot to the top of the download charts, to eventually become the game of the year.

Incredible worlds. Unique characters. Unforgettable sounds.

Enter the world of Genshin Impact, where you must first get lost to find what you’re looking for.

Begin your search today: https://t.co/8etRNk5MzX pic.twitter.com/6YgZbLE0FV
— App Store (@AppStore) September 28, 2020

League of Legends: Wild Rift

This insanely popular PC game finally made its way to the App Store, and coincided with the launch of iPhone 12.

Paid_US_LeagueofLegend_1200x628_2x 3.png

Project Makeover

This is a simple, fun puzzle game on the App Store that was wrapped in a story of a fictional reality TV show about fashion and home makeovers. A truly dazzling project.

Stir up trouble in Project Makeover by swapping gems and switching styles in this match-3 puzzler that’s full of drama.

Work hard for the avant-garde now: https://t.co/Zyj8PWUUTf pic.twitter.com/kiL48TwHCZ
— App Store (@AppStore) November 17, 2020

UFC 257: Poirier vs. McGregor

Billed as UFC’s rematch of the year (in January), this fight was a huge draw and maybe the biggest in the history of the sport (or at least on Fight Island).